With an outstanding, world class leadership team in place, BevMo! opened six stores in 2011 and plans to more than double this in 2012. The mission: to revamp the historically quiet marketing department. To drive BevMo!’s growth, in 2011 Johnson made additional strategic hires-including Greg Endom, VP real estate and construction and CMO Francesca Schuler, a marketing professional with over 20 years experience with companies such as The Gap and Treasury Wine Estates. Under Johnson’s leadership, BevMo! built the largest, leading alcoholic beverage-lifestyle specialty retailer brands in the western United States. Within one year, Johnson opened a record-breaking 17 stores.
EXIMO BEVMO HOW TO
With an incredible understanding of how to add value and grow a company, Johnson joined BevMo! in 2007. Johnson’s background in strategic planning and growth execution comes from years of working with global brands including PepsiCo, Hoyts (now Regal Cinemas), Disney, The Gap and Price Waterhouse. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:Īlan Johnson, CEO of BevMo!, and his team of world class leadership is responsible for expanding the West coast specialty beverage retailer from 62 stores to 115 in just five years. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Tell the story about what this nominee achieved since Janu(up to 500 words). Nomination Sub Category: Executive of the Year - Food & Beverage Nomination Title: Alan Johnson, CEO
Nomination Category: Management Categories BevMo!’s knowledgeable, dedicated and welcoming team of experts can assist both enthusiasts and first-time buyers of wine, spirits and beer to discover something new. BevMo! makes shopping convenient, comfortable and fun. Company Description: Satisfying customers since 1994, BevMo! is the ultimate specialty beverage retailer where beverage lovers can discover the best quality wines, spirits and beers, at great prices.
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